15th March, 2024, 1400-1530 BST
Mediating Values: IP Licensing of Western Art Museums in China
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Contemporary museums have transformed into dynamic cultural actors within our society, assuming increasingly diverse roles and engaging in a variety of activities. Intellectual property (IP) licensing activities, especially through international collaborations, have emerged as a novel avenue for museum merchandising and revenue generation, particularly in response to declining public funding support.
This talk will explore this topic, drawing insights from a database featuring 11 Western museums located in France, the UK, the USA, Russia, and the Netherlands, all actively participating in IP licensing activities in China. The discussion will delve into the creation and accumulation of cultural and economic values along the IP licensing value chain, shedding light on how these values align with the museums’ overarching missions and objectives.
Speaker: Jiahui Liao
Jiahui Liao is currently a PhD researcher in Culture, Media, and Creative Industries at King’s College London. Her research focuses on business models and value creation in (traditional) arts and crafts, exploring both Western and Eastern contexts. Jiahui’s research interests encompass art market strategies, the role of cultural intermediaries, and the intricate relationship between cultural and economic values in the creative industries, particularly in international settings.
She holds an MSc in Economics and Management in Arts, Culture, Media, and Entertainment from Bocconi University, Italy, and has contributed to various international and local cultural projects in cities such as Milan, Amsterdam, Shenzhen, Paris, and Dublin.
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Student and Emerging Professional Working Group, ICOM UK
