.tb-image-slider--carousel{opacity:0;direction:ltr}.tb-image-slider .glide{position:relative}.tb-image-slider .glide__slide{height:auto;position:relative;margin-left:0}.tb-image-slider .glide__slide--clone{cursor:pointer}.tb-image-slider .glide__slide img{width:100%;float:none !important}.tb-image-slider .glide__view{width:100%;transition:opacity 350ms ease-in-out;position:relative}.tb-image-slider .glide__view img{-o-object-fit:contain;object-fit:contain;width:100%;float:none !important}.tb-image-slider .glide__view--fade-out{opacity:0}.tb-image-slider .glide__view--fade-in{opacity:1}.tb-image-slider .glide__arrow{border:none;position:absolute;z-index:10;top:50%;display:inline-flex;justify-content:center;align-items:center;width:40px;height:40px;text-align:center;padding:0;cursor:pointer;transform:translateY(-50%);border-radius:50px;transition:all 0.2s linear;background:rgba(255,255,255,0.7)}.tb-image-slider .glide__arrow:focus{outline:none;box-shadow:0 0 5px #666;background:rgba(255,255,255,0.7);opacity:1}.tb-image-slider .glide__arrow:hover{background:rgba(255,255,255,0.9)}.tb-image-slider .glide__arrow--left{left:5px}.tb-image-slider .glide__arrow--left svg{margin-left:-1px}.tb-image-slider .glide__arrow--left span.tb-slider-left-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m70,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2 1.6-1.6 1.6-4.2 0-5.8l-23.5-23.5 23.5-23.5c1.6-1.6 1.6-4.2 0-5.8s-4.2-1.6-5.8,0l-26.4,26.4c-0.8,0.8-1.2,1.8-1.2,2.9s0.4,2.1 1.2,2.9l26.4,26.4z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide__arrow--right{right:5px}.tb-image-slider .glide__arrow--right svg{margin-right:-1px}.tb-image-slider .glide__arrow--right span.tb-slider-right-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m51.1,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2l26.4-26.4c0.8-0.8 1.2-1.8 1.2-2.9 0-1.1-0.4-2.1-1.2-2.9l-26.4-26.4c-1.6-1.6-4.2-1.6-5.8,0-1.6,1.6-1.6,4.2 0,5.8l23.5,23.5-23.5,23.5c-1.6,1.6-1.6,4.2 0,5.8z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide:hover .glide__arrow,.tb-image-slider .glide:focus .glide__arrow{opacity:1}.tb-image-slider--crop .glide__slide img{-o-object-fit:cover;object-fit:cover;height:100% !important}.tb-image-slider .glide__slides{list-style-type:none;padding-left:0;margin-left:auto}.tb-image-slider__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);text-align:center;color:#333}.tb-image-slider__caption :empty{background:transparent !important;margin:0;padding:0}.tb-image-slider__caption figcaption{padding:5px 2px;margin-top:5px}@media only screen and (max-width: 781px) { .tb-image-slider--carousel{opacity:0;direction:ltr}.tb-image-slider .glide{position:relative}.tb-image-slider .glide__slide{height:auto;position:relative;margin-left:0}.tb-image-slider .glide__slide--clone{cursor:pointer}.tb-image-slider .glide__slide img{width:100%;float:none !important}.tb-image-slider .glide__view{width:100%;transition:opacity 350ms ease-in-out;position:relative}.tb-image-slider .glide__view img{-o-object-fit:contain;object-fit:contain;width:100%;float:none !important}.tb-image-slider .glide__view--fade-out{opacity:0}.tb-image-slider .glide__view--fade-in{opacity:1}.tb-image-slider .glide__arrow{border:none;position:absolute;z-index:10;top:50%;display:inline-flex;justify-content:center;align-items:center;width:40px;height:40px;text-align:center;padding:0;cursor:pointer;transform:translateY(-50%);border-radius:50px;transition:all 0.2s linear;background:rgba(255,255,255,0.7)}.tb-image-slider .glide__arrow:focus{outline:none;box-shadow:0 0 5px #666;background:rgba(255,255,255,0.7);opacity:1}.tb-image-slider .glide__arrow:hover{background:rgba(255,255,255,0.9)}.tb-image-slider .glide__arrow--left{left:5px}.tb-image-slider .glide__arrow--left svg{margin-left:-1px}.tb-image-slider .glide__arrow--left span.tb-slider-left-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m70,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2 1.6-1.6 1.6-4.2 0-5.8l-23.5-23.5 23.5-23.5c1.6-1.6 1.6-4.2 0-5.8s-4.2-1.6-5.8,0l-26.4,26.4c-0.8,0.8-1.2,1.8-1.2,2.9s0.4,2.1 1.2,2.9l26.4,26.4z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide__arrow--right{right:5px}.tb-image-slider .glide__arrow--right svg{margin-right:-1px}.tb-image-slider .glide__arrow--right span.tb-slider-right-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m51.1,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2l26.4-26.4c0.8-0.8 1.2-1.8 1.2-2.9 0-1.1-0.4-2.1-1.2-2.9l-26.4-26.4c-1.6-1.6-4.2-1.6-5.8,0-1.6,1.6-1.6,4.2 0,5.8l23.5,23.5-23.5,23.5c-1.6,1.6-1.6,4.2 0,5.8z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide:hover .glide__arrow,.tb-image-slider .glide:focus .glide__arrow{opacity:1}.tb-image-slider--crop .glide__slide img{-o-object-fit:cover;object-fit:cover;height:100% !important}.tb-image-slider .glide__slides{list-style-type:none;padding-left:0;margin-left:auto}.tb-image-slider__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);text-align:center;color:#333}.tb-image-slider__caption :empty{background:transparent !important;margin:0;padding:0}.tb-image-slider__caption figcaption{padding:5px 2px;margin-top:5px} } @media only screen and (max-width: 599px) { .tb-image-slider--carousel{opacity:0;direction:ltr}.tb-image-slider .glide{position:relative}.tb-image-slider .glide__slide{height:auto;position:relative;margin-left:0}.tb-image-slider .glide__slide--clone{cursor:pointer}.tb-image-slider .glide__slide img{width:100%;float:none !important}.tb-image-slider .glide__view{width:100%;transition:opacity 350ms ease-in-out;position:relative}.tb-image-slider .glide__view img{-o-object-fit:contain;object-fit:contain;width:100%;float:none !important}.tb-image-slider .glide__view--fade-out{opacity:0}.tb-image-slider .glide__view--fade-in{opacity:1}.tb-image-slider .glide__arrow{border:none;position:absolute;z-index:10;top:50%;display:inline-flex;justify-content:center;align-items:center;width:40px;height:40px;text-align:center;padding:0;cursor:pointer;transform:translateY(-50%);border-radius:50px;transition:all 0.2s linear;background:rgba(255,255,255,0.7)}.tb-image-slider .glide__arrow:focus{outline:none;box-shadow:0 0 5px #666;background:rgba(255,255,255,0.7);opacity:1}.tb-image-slider .glide__arrow:hover{background:rgba(255,255,255,0.9)}.tb-image-slider .glide__arrow--left{left:5px}.tb-image-slider .glide__arrow--left svg{margin-left:-1px}.tb-image-slider .glide__arrow--left span.tb-slider-left-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m70,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2 1.6-1.6 1.6-4.2 0-5.8l-23.5-23.5 23.5-23.5c1.6-1.6 1.6-4.2 0-5.8s-4.2-1.6-5.8,0l-26.4,26.4c-0.8,0.8-1.2,1.8-1.2,2.9s0.4,2.1 1.2,2.9l26.4,26.4z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide__arrow--right{right:5px}.tb-image-slider .glide__arrow--right svg{margin-right:-1px}.tb-image-slider .glide__arrow--right span.tb-slider-right-arrow{display:inline-block;width:25px;height:25px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 129 129' width='25' height='25'%3E%3Cg%3E%3Cpath d='m51.1,93.5c0.8,0.8 1.8,1.2 2.9,1.2 1,0 2.1-0.4 2.9-1.2l26.4-26.4c0.8-0.8 1.2-1.8 1.2-2.9 0-1.1-0.4-2.1-1.2-2.9l-26.4-26.4c-1.6-1.6-4.2-1.6-5.8,0-1.6,1.6-1.6,4.2 0,5.8l23.5,23.5-23.5,23.5c-1.6,1.6-1.6,4.2 0,5.8z' fill='%23666'/%3E%3C/g%3E%3C/svg%3E")}.tb-image-slider .glide:hover .glide__arrow,.tb-image-slider .glide:focus .glide__arrow{opacity:1}.tb-image-slider--crop .glide__slide img{-o-object-fit:cover;object-fit:cover;height:100% !important}.tb-image-slider .glide__slides{list-style-type:none;padding-left:0;margin-left:auto}.tb-image-slider__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);text-align:center;color:#333}.tb-image-slider__caption :empty{background:transparent !important;margin:0;padding:0}.tb-image-slider__caption figcaption{padding:5px 2px;margin-top:5px} } 
Espoo City Museum received European funding to visit museums in Europe and meet with colleagues to learn from the work others are doing. This was the last opportunity for European colleagues to visit the UK under this programme (due to Brexit).
Sarianna Visuri, Marketing & Communications Manager at Espoo City Museum in Finland visited the UK in November 2022 to meet with colleagues at various UK museums to learn about their approach to communications and marketing.
Sarianna kindly wrote this blog about her visit to share her experience with ICOM UK members.
Who are your audiences?
What a learning experience it has been to visit big and small museums and institutions in London. As to the EUs Erasmus+ -programme, it was still possible to travel to the UK, so I used the opportunity. Thank you for ICOM UK for hosting me.
The learning and a surprise to me has been how the museums and the Royal Trust Collection determine their target groups and audiences. The surprising factor has been that the expected audiences are very local, and the main activities in marketing and communication are aimed at UK residents or even much more smaller target groups, such as the local people living in the neighbourhood, school children and students.
I come from Finland’s second largest city, City of Espoo, in which we have 300,000 residents, and as the population in Finland is all together little over 5,5 million, there is more people in London than we have in the country of Finland. I would have thought that the target groups for e.g. the Royal Collection Trust and for the Royal Museums Greenwich, would have been more broader, as London is a city easy to travel from all around the world. The tourists will visit the museums and other sights anyway, so it seems that it is more important to concentrate to your local and nearby living residents, in order to meet your visitor and thus also your financial targets. For the smaller museums that I visited, the Museum of the Home and for the Jewish Museum, it seems that the very nearby living people are even more important to the museums and their strategies.
Working with the audiences has also been a topic of my discussions. There have been several ways introduced to me to communicate with the audience groups and other stakeholders. With among all different social media channels, it seems that email is a very good channel and also websites.
In addition various kinds of advisory boards or small groups of people interested in different topics are good and helpful sources for museums to cooperate with. The more insight the museums get from the audiences, the better the purpose of the museums is served. Also working with the local media and journalists is important. The better everyone knows each other and the purpose of their actions, the better communication and services are provided.
The world seems to be quite a small place after all and there is no need to carry coals to Newcastle. Stay and act local, even though you might get visitors from abroad too. They are welcomed, but your local community seems to be the most important audience.
Thank you Hanna Boulton from the Royal Collection Trust, Sheryl Twigg from Royal Museums Greenwich, Sanjit from the Museum of Home and Lisa Shames from the Jewish Museum. It was great to meet you all and to learn from your experience.
;
