England’s museums positive about the year ahead despite rising costs, survey finds

This article was first published by the Museums Association.

More than two-thirds of England’s non-national museums feel positive about the year ahead, according to the latest Annual Museum Survey.

Published by Museum Development England earlier this month, the survey showed a growth in income and an increase in the proportion of museums receiving local authority support.

The survey received 830 responses from museums across England, up 12% from 692 in 2025. It aims to provide a broad evidence base on the sector’s finances, audiences and workforce.

The research found that 67% of museums had a positive outlook for the coming year, while one in 10 reported a negative outlook. Visitor numbers also remain above 2023/24 levels nationally, although the picture varies considerably between individual museums and regions.

The findings suggest that the sector is remaining resilient in the face of financial and operational pressures. Median annual income rose by 25%, from £99,431 in 2024/25 to £124,170 in 2025/26.

However, rising costs remained a challenge, according to the survey: 58% of museums reported higher expenditure in 2025/26, compared with 45% reporting increased income. Spending continued to outstrip income, with median expenditure rising from £125,254 to £154,656.