This article was first published by UNESCO.
The power of preserving cultural heritage to build a better world
Why do we go to great lengths to preserve culture and make it bloom? Culture is a resource for the identity and cohesion of communities. In today’s interconnected world, it is also one of our most powerful resources to transform societies and renew ideas. It is UNESCO’s role to provide the tools and skills we need to make the most of its ultimate renewable energy.Historical landmarks, living heritage and natural sites enrich our daily lives in countless ways, whether we experience them directly or through the medium of a connected device. Cultural diversity and creativity are natural drivers of innovation. In many ways, artists, creators and performers help us change our perspective on the world and rethink our environment. These are precious assets to respond to current global challenges, from the climate crisis to the COVID-19 pandemic.The notion of culture has greatly evolved over the last 75 years. UNESCO’s actions over the past decades bear witness to the many ways in which humanity tried to understand how culture can strengthen the sense of who we are – from the awareness of the necessity to protect heritage from destruction at the end of World War II, to the launch of international campaigns to safeguard World Heritage sites and the concept of living and intangible heritage, a focus on creative economy and the need to sustain cultural jobs and livelihoods. Our relationship with culture has deeply evolved over the last century. If we look into the past, we might be better prepared to tackle further changes ahead.
