This article was first published by blooloop.
Working with internationally recognised artists, Imagine is transforming sculpture, public art and environmental storytelling into major touring and permanent experiences, giving artists a platform to reach new audiences while helping museums, gardens, zoos and cities create compelling new reasons to visit.
From monumental Trolls built from salvaged timber to immersive structures woven from saplings, a new generation of artist-led experiences is changing the relationship between art, entertainment and destination.
At the centre of that evolution is Imagine, formerly Imagine Exhibitions, which has spent nearly two decades developing, producing, and touring experiences worldwide.
Today, the company is applying that global infrastructure to a growing portfolio of artist collaborations, working with creators including Thomas Dambo, Patrick Dougherty, Gillie and Marc Schattner, and Sean Kenney.
Imagine works with artists to translate their creative vision into experiences capable of reaching audiences across multiple cities, countries and types of venues
For the artists, the model offers something hard to build independently: the infrastructure to take a creative vision to audiences around the world while staying focused on the work itself.
