‘Let’s finally get on with it’: V&A director voices support for UK tourist tax

This article was first published by The Art Investor.

The director of the Victoria and Albert Museum, Tristram Hunt, has said that overseas visitors to the UK should pay a tourist tax in a bid to bolster cash-strapped national museums.

Hunt cites an upcoming report from the Cultural Policy Unit, a new independent think tank directed by the former editor of The Art Newspaper, Alison Cole, which advocates putting a small percentage-based charge—around 3% to 5%—on overnight stays, a move which could generate more than £1bn to support the UK’s cultural infrastructure. Last year at the UK think tank The Fabian Society, also previously led by Cole, also proposed implementing a “progressive city tourism charge” across the UK to raise extra funding.

The director also discussed the idea of charging an entrance fee to international tourists, but added a “few words of caution”, suggesting for instance that visitor numbers fall with charging, affecting knock-on spending in museum shops and catering. “The Treasury [also] has a nasty habit of lowering public funding as it sees self-generated income growing,” he added.