Wellbeing study in Welsh Museums

The Welsh Government recently commissioned research into the impact Welsh museums have on visitor wellbeing. The final report with case studies is now available.

The study utilised UCL’s Positive Wellbeing Umbrella – Generic model which provided structure to visitor feedback and enables an evaluation of the psychological wellbeing of audiences.

The study provides an initial indication that museums greatly improve visitor wellbeing across all positive wellbeing categories, regardless of the type of museum, geographical location and collection type. Alongside demonstrating economic and learning benefits, museums could also consider using wellbeing measures as a means of evaluation and measuring impact. This may influence further research, new learning and access to funding.