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The use of WeChat and other social media by Chinese museums

Yu Zhang of Yu Culture attended the ICOM ICEE / ICFA annual conference in Madrid and Barcelona last month.  She presented about how Chinese museums make use of WeChat and other social media channels to enage with audiences.

You can find a short version of her presentation on the Yu Culture website.

You can find more information about the ICOM ICEE / ICFA annual conference at https://www.exhibitionexchange.com/description/

ICOM UK