The business of blockbuster exhibitions in China

Not only museums are booming in China, but also blockbuster exhibitions which flourish in the country and look for a viable business model.

Learn more about the business of Chinese blockbuster exhibitions in the article. It was originally published in French in L’Hebdo du Quotidien de l’Art on 12 October 2018 under the title “En Chine, le business des grandes expositions”.

You will see examples of how public and private institutions have different agendas when staging an international exhibition, as well as some names or themes which are popular with Chinese visitors. The article also provides figures about the exhibition costs and the ticket sales – but please always bear in mind that the Chinese figures are not on the same scale as what you will find with museums in the western world.

This article was written by Yu Zhang of Yu Culture and was first published on the Yu Culture website