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Mapping Museums’ Global Soft Power

This article was first published on the Center for the Future of Museums (AAM) blog:

When researcher Natalia Grincheva read the book Museums, Cities, and Soft Power, she wondered how museums could actually measure their ability to reach and influence people on a global scale.

On the CFM Blog, Natalia shares a solution to that challenge—a digital mapping tool she created in collaboration with the Australian Center for the Moving Image.

Check out the post to see how the system visualizes ACMI’s soft power on a global scale.